Having a website is nowadays considered an essential tool for any business. The web enables companies to promote themselves to the ever-growing number of people who use the internet as their primary tool when looking for information & services. Over 90% of web surfers use the internet as their primary search tool.
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Internet Marketing
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If you're running an online advertising campaign such as Google Adwords or Overture (Yahoo! Search Advertising), you should make sure your visitor lands on a page that follows through on what the advertisement promised. If someone cannot find what they are looking for on a web page within 10 seconds of arriving, they will usually hit the "back" button and look somewhere else. The special page made just for an advertisement is called a landing page, because the visitor "lands" on the page after clicking on the advertisement. Your advertising campaigns' landing pages (or sales pages) will probably be the most important pages on your website in terms of getting new business. |
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Internet Marketing
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Having a website is nowadays considered an essential tool for any business. The web enables companies to promote themselves to the ever-growing number of people who use the internet as their primary tool when looking for information & services. Over 90% of web surfers use the internet as their primary search tool. You can have a great looking & informative website, which you may have spent a lot of time & money in creating, however if nobody can find it, it's not only a disservice to yourself but a disservice to your potential customers. |
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Internet Marketing 
